This revision closely aligns with the current market development, directly addresses existing competition irregularities, aiming to create a fair competition market environment. The revised law has expanded from the original 33 articles to 41, with the main amendments as follows:

• Refining provisions on unfair competition acts

1. Clarifying regulations on confusion acts: Acts such as unauthorized use of another party’s influential new media accounts, using another party’s registered trademark as a business trade name, and setting another party’s identifiers as search keywords are recognized as confusion acts. Assisting in others to implement confusion acts is prohibited.
2. Specifying traditional unfair competition acts: add provisions prohibiting bribery acceptance by entities and individuals; expand the scope of misleading conduct to cover not only consumers but also other business operators, regulating fake transactions and credit manipulation; prohibit arbitrary changes to prize-based sales information; ban instigating others to engage in defamation, broadening the scope of commercial disparagement targets.
3. Regulating online unfair competition acts: prohibit the use of data and algorithms to conduct unfair competition, ban the unlawful acquisition or misuse of third-party data; forbid abusing platform rules to facilitate fake transactions and other deceptive practices; require platform operators to clearly define fair competition rules within the platform, establish complaint reporting and dispute resolution mechanisms for unfair competition, and promptly take necessary legal measures to stop unfair competition by platform merchants.
4. Addressing delayed payments: prohibit large enterprises from abusing their dominant position to delay payments to small-sized and medium-sized enterprises; authorize supervisory and inspection departments at the provincial level or above to investigate and penalize violations in accordance with the law.

• Strengthening supervision and liability: introduce a new interview mechanism for regulatory intervention, clarify the calculation method of civil compensation, and specify liability for selling illegal goods and legal consequences for bribe recipients; in the meanwhile, adhere to the principles of proportional penalties and combining punishment with education; expand regulatory measures and rationally adjusts penalty amounts for fairness.