Issued by:    Shanghai Municipal Administration for Market Regulation
Release Date: February 6, 2025
Links: https://www.ssme.sh.gov.cn/public/news!loadNewsDetail.do?id=2c9e8831949272af0194df121cbd21f5

To further optimize the business environment and provide convenient registration services for enterprises, the Shanghai Municipal Administration for Market Regulation has released the Ten Measures for Facilitating Market Access Registration. The following highlights are worth attention:
1. Full-process online registration for foreign enterprises
a. Expand the service of "Shanghai Enterprise Registration Online" to cover full-process online registration services for foreign (regional) enterprises engaged in production and business activities within China and resident representative offices of foreign enterprises.

2. Intelligent enterprise name assistance system
a. Optimize the intelligent assistance system for enterprise names by leveraging advanced large-scale models and big data algorithms. This system intelligently analyzes the preferences of applicants and recommend available names in real time, helping applicants quickly select the names they "want" and that are "available".

3. Standardized business premises database
a. Replicate and promote the standardized registration information database of business premises citywide, integrating property details via a unified code linked to rental contract standards. This integration eliminates the need for submitting additional residency certification documents. 

4. Batch signature and download functions
a. Introduce the "Batch Signature" and "Batch Download" functions to streamline the online registration process. Individuals who need to electronically sign can sign all registration documents of up to fifty branches under their names with only one identity verification; For chain enterprises that appoint the same person as the head of multiple stores, the person in charge can download in bulk the electronic business licenses of all the stores under their names with only one identity verification.

5. One license for multiple locations cross-districts
a. Eliminate regional barriers and enable cross-district business premises filing under the "one license for multiple locations" framework. Enterprises operating in multiple locations across the city can now submit a unified application to the registration authority at their registered address to file business premises for all citywide stores.

6. Mandatory dual rejection follow-up system
a. Introduce the "Mandatory Dual Rejection Follow-Up" system for online business registration. During the online application process, if an application is rejected for the second time, staff are required to proactively contact the applicant, clearly explain the reasons for rejection, and offer tailored guidance to assist in revising the application materials.